What is DO NOT IRON?
DO NOT IRON IS A RANGE OF UNIQUE HAND-STITCHED T-SHIRTS
DO NOT IRON is an order, written on a label, a unique, hand-stitched t-shirt that shouts out: DO NOT IRON! Don’t do it. You don’t need to. You’ve got better things to do.
DO NOT IRON t-shirts make us feel good, even when they’re not ironed they complete our look, they are our friends. Our best friends. The ones that cheer us on.
Because often, we women don’t feel attractive, or thin, but in any case we want to look in the wardrobe in the morning and find that thing that helps us to be ourselves. To be fashionable. Because fashion must be understood as the way to express ourselves and our personality simply, without following the trends of the moment but rather creating our own. Fashion that has no collections or seasonality but is valid at any time. Perfect every day, summer or winter. And without being ironed.
DO NOT IRON means feeling beautiful yet at ease, comfortable but unique, fashionable yet ourselves.
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