DO NOT IRON. 100% UNIQUE PIECE | SPEDIZIONE GRATUITA IN ITALIA

DO NOT IRON

DO NOT IRON IS A WOMEN’S T-SHIRT BRAND DESIGNED BY WOMEN

DO NOT IRON is DEFINITELY female. Our first thoughts were of the fairer sex, even though we’re not always fair! Because we are women ourselves. The all-female DO NOT IRON team designed, created and came up with the answer to what us girls really want. The desire to feel beautiful yet at ease, comfortable yet unique, fashionable yet individual . And we reached this conclusion because we realised that our female microcosm at the agency mirrors the world at large: unique women, women with very different characters, lives and habits, who however all share the desire to be beautiful with minimal effort and  stress.

This is us, the team behind the DO NOT IRON t-shirts.

Elena_Do_Not_Iron_t-shirt

ELENA

Elena is the creative mind behind the DO NOT IRON project.

She is proud of her disdain for ironing and the old concepts of the fashion world. Curious and ironic, she sweet-talked her mum into sewing the t-shirts for the DO NOT IRON project.

What would she do rather than ironing?
“Anything, even clean out the cat litter with a teaspoon.ualsiasi cosa, pulire la lettiera del suo gatto con un occhio solo.

Her favourite item of clothing

clothing is a pair of original Seventies jeans, worn with a DO NOT IRON t-shirt.

Eleonora_Do_Not_Iron_t-shirt

ELEONORA

Eleonora is the level headed one, the group’s organiser and calculator, with an elegance that only the French can carry off. And that’s meant as a compliment. She may appear serious, but is capable of shooting you down with a punchline that she wrote into the business plan.

What would she do rather than ironing?
“Help my daughter with her homework… and that’s saying something!”

Her favourite item of clothing
is a pair of soft, straight trousers, worn with a DO NOT IRON t-shirt.

Anna DO NOT IRON

ANNA

Anna is not a graphic designer, she is an artist. Always wearing black, unless she’s by the pool, she has a typically dark sense of humour. She loves many things, and hates as many others.

What would she do rather than ironing?
“Take photos of my cat”

Her favourite item of clothing
is a pair of pyjama trousers, worn with a DO NOT IRON t-shirt.

la-mamma-do-not-iron

MUM

Mum is the only one who really got her hands into the DO NOT IRON project.

She’s the one who sews the t-shirts. Mother and wife, when she’s not listening to her daughter and her women’s business ideas, she loves to care for her orchids and recite the rosary.

What would she do rather than ironing…
… Iron! Nobody will ever convince her to wear so much as a sock that has not been ironed.

Her favourite item of clothing
is an ultra-light down jacket, worn over a DO NOT IRON t-shirt.

Viola Do Not Iron

VIOLA

(the color) Viola does not bring bad luck. Actually…

What would she do rather than ironing?
use your hands to cut, glue, create and destroy

Her favourite item of clothing
Her white Superga, like the remnant on her favorite DO NOT IRON

LO ZIO

Having completed his law studies due to Billy Wilder, he quickly emerged from the legal tunnel and looked for his lost time in writing, PR, and digital. He raises female daughters, tomatoes and songs
What would hi do rather than ironing?
Listening, writing and telling stories. Some with music.

His favourite item of clothing
Funny hats, colourful shirts and running shoes. Trying to wear a Do Not Iron shirt he started a diet. Will he manage?

Simona Do Not Iron t-shirt

SIMONA

Simona writes, eats and talks too much. In equal proportions. She is the one who finds the words for DO NOT IRON. She admits to occasional ironing, but says that she hates it.

What would she do rather than ironing?
“Tend to  my plants and flowers on the balcony.”

Her favourite item of clothing
is a brightly coloured feminine skirt, worn with a DO NOT IRON t-shirt.

Laura_Do_Not_Iron_t-shirt

LAURA

A doctor specialising in infectious diseases, she is working hard on her book entitled “The genetic drift of the Y chromosome”… she is our biggest follower of fashion, she even says outfit rather than clothing, and with her loud laughs and vitriolic humour she is a member of the DO NOT IRON style group.

What would she rather do than ironing?
“Take the dog for a pee.”

Her favourite item of clothing
is a pair of skinny jeans, worn with a DO NOT IRON t-shirt.

Luisa_Do_Not_Iron_t-shirt

LUISA

Artist and graphic designer since time immemorial, she’s no spring chicken but is lucky to have that  ingredient that stops the ageing process: curiosity. She is one of our hungriest trend scouters!

Coffee and well-toasted style for breakfast.

What would she rather do than ironing?
“Go for a walk in the mountains.”

Her favourite item of clothing
trekking trousers (the ones with a zip that can be worn short or long) worn with a DO NOT IRON t-shirt.

Bart Herreman

BART

Forget about the Simpsons, this guy is THE photographer.

Calling him the official DO NOT IRON photographer is selling him short, Bart Herreman is a visionary artist, so surrealist that we’re waiting for a hippopotamus to appear among the DO NOT IRON t-shirts.

He’s never even thought about ironing.

Monica Do Not Iron t-shirt

MONICA

Monica, the stylist: despite some confusion here (she works in interior design, and every now and again ends up wearing bits of sofa fabric) we asked her to create the combinations for DO NOT IRON. On one condition: she doesn’t try to match them with her Seventies summer slippers!

What would she do rather than ironing?
spray starch around like air freshener.

Her favourite item of clothing
is one of the DO NOT IRON t-shirts that someone got hold of before the brand went on-line! Can Mum make another one?

Marta_Do_Not_Iron_t-shirt

MARTA

Marta is young, attractive and intelligent. Which in itself is enough to be getting on with.

She is the first DO NOT IRON model and much more besides.

What would she do rather than ironing?
“Enjoy a few more happy hours with my friends.”

Her favourite item of clothing
is a pair of elegant black trousers, worn with a DO NOT IRON t-shirt.

Edoardo_Do_Not_Iron_t-shirt

EDOARDO

Edoardo, AKA Dodo, is obviously a man, though it’s not his fault.

He struggles to survive with 6 women at DO NOT IRON, with the task of being “the other half” to all of us!

Dodo will iron all the DO NOT IRON t-shirts.

Asse da stiro Do not iron

THE IRONING BOARD

Reported missing, last seen somewhere in the cellar. It sends its regards.