DO NOT IRON. 100% UNIQUE PIECE | SPEDIZIONE GRATUITA IN ITALIA

How is a DO NOT IRON t-shirt created?

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The swatch

We’ve got hundreds of them, each one different and all equally beautiful. The swatches are what make the DO NOT IRON t-shirts unique. We found them a few years ago at an antiques market in L’Isle sur la Sorgue, and it was love at first sight! They are all special: elasticated, glittery, embroidered, meshed, laminated, knitted and beachwear. Every swatch is in a world of its own, and this is why we advise you not to hot-wash, spin or iron your DO NOT IRON t-shirt. Put it in a cold wash, or better wash by hand! Here are the instructions!

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The t-shirt

We source our t-shirts exclusively from certified 100% organic, quality manufacturers.
Our t-shirts belong to the Fair Wear Foundation (FWF, an independent non-profit organisation working with businesses to improve the conditions of textiles workers) and come with internationally recognised certifications including the Global Organic Textile Standard (GOTS) and the Carbon Reduction Label.
We love 100% cotton, though some of our t-shirts have 4% elastane to keep them in perfect shape. 


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The stylist

The most creative step, where our stylists match the swatches to the t-shirts. There is no rule, apart from that of love at first sight.


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The stitching

Here our swatches are in safe hands, thanks Mum! She, and she alone, sews the swatches on the t-shirts one by one, with her faithful old Necchi.


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The package

Every DO NOT IRON t-shirt has its own name, and comes vacuum-packed with a customised note that will make you feel truly unique. And there you have it, a unique DO NOT IRON t-shirt is waiting to become yours!